This page shows examples of how beverage companies promoted their brands on Zippo lighters.
SOFT DRINK BRANDS
Whether you call it pop or soda the soft drink industry in this country is huge–more than 50,000-gallons-per-American-per-year. By the late nineteenth century, bottled soda had come of age in America with over five hundred bottling plants producing some 260 million bottles of soda a year. In 1888, Dr Pepper, invented three years earlier in Waco, Texas, became the first cola sold in bottles, followed five years later by Coca-Cola. Over the next four decades, vast improvements and dramatic innovations were made in packaging and bottling including the introduction of the canned soft drink. Also, this period saw the introduction of many new brands and exciting flavors, many of which are still with us today–Pepsi, Dad’s Root Beer, 7Up, Canada Dry, Orange Crush, RC, and Big Red to name just a few.
ALCOHOLIC BEVERAGE BRANDS